One of the hottest new career fields is the world of telemarketing. Depending on the position or the company, you might work at a dedicated call center or work from your own home. Telemarketers typically work in a sales-related field, taking orders from customers. Telemarketing actually involves four different types of work: lead generation, sales, inbound work and outbound work.
Inbound jobs are one of the easiest tasks because you do not make any calls yourself. With inbound calls, you work at a call center for a major retailer or company. Companies that use the inbound system include credit card companies, department stores and mail-order retailers. When you page through a catalogue or look at a store’s website, check the toll-free number associated with phone orders. When you call that number, you reach a worker that accepts your order. Working in an inbound job means that you accept the call from the customer, input that information into the computer and process the order. You never make any calls on behalf of the company because the customers call the toll-free number.
Outbound calls are completely different because these jobs require that you make the calls yourself. You might work for a hospital or mechanic that attempts to collect debts owed by past customers. You might work for a newspaper or magazine company that solicits orders over the phone. Some charitable organizations call people at random to gain donations for the organization.
If people like you, they’ll listen to you, but if they trust you they’ll do business with you.
Sales jobs are another form of telemarketing. The point of sales jobs is to get potential customers to place an order within minutes after you call. Depending on the position, you either cold call customers or work from an established list. With cold calling, you contact random people in the hopes of turning those people into customers. When you work with an established list, you only contact those that expressed interest in making a purchase in the past.
Telemarketing also includes something referred to as lead generation. With lead generation, you focus on getting sales leads for a specific company. This involves cold calling customers and convincing those people that the company you work for is the best. Stock brokers, retailers of diet products and mail order companies often use lead generation specialists. You do not make any direct sales yourself, but rather find people willing to discuss making a purchase later. The jobs typically pay a set amount based on each lead that you find. Some companies pay you based on the sales that person makes later. You can make quite a bit by finding the best possible leads.
Telemarketing positions usually do not require much experience in the field. Even if you never worked as a telemarketer before, you can still find a good-paying job. When you apply for the job, focus on the sales and customer service related aspects of your previous jobs. Companies that hire telemarketers want employees that can make sales, but also people that have experience working over the phone or working directly with customers. By emphasizing your past customer service roles, you can help yourself land that job.