Michael Barnett

Groupon.com

Director of Marketing

Responsible for creating and implementing various marketing strategies to help promote Groupon.com. Managed a team of 20 people and assigned various tasks in order to help streamline the marketing process. Wrote and presented formal marketing plans for upper management and, upon approval, implemented plans such as business to business (B2B) marketing, internet advertising through Google and other internet agencies. Also responsible for hiring and firing of employees and conflict management within the marketing department.

Redner's Food Market

Director of Marketing

Worked with a team of ten employees to help create and implement a marketing strategy for use within the North Eastern United States. Created various marketing plans using tactics such as flyers, newspaper articles, online advertising and viral marketing. Created and negotiated deals to create the "Redner's Gas Rewards" program.

University of Miami

Bachelor of Art in Marketing

Learned about the basic tactics for marketing campaigns and strategies. Helped to market several different local events such as music and art festivals as well as advertising for a local pancake breakfast designed to benefit the local fire department.